Abstract

Abstract

The primary objective of eTryOn is to revolutionize the interaction between users (i.e. fashion designers, lovers and consumers) and fashion items, by researching and developing technologies that allow virtual try-ons of garments. In this direction, the main research, innovation and technological endeavors of eTryOn are to develop technology for

• Generating personal 3D avatars of the user by self-scanning themselves,
• Automatically simulating the interaction between the 3D user avatars and digital garments (i.e. size fitting and visualization of interactions during body movements),
• Extracting fashion insights from user preference data and generating fashion recommendations.

By combining the high-quality experience offered by personal avatars, their natural interaction with virtual garments, and the accurate fashion insights/recommendations with the use of interactive technologies like Virtual/Augmented reality, eTryOn provides future interactive solutions for Human Fashion Interaction, enhancing the way users experience fashion items in a novel immersive form. More specifically, three novel interactive solutions for three existing experiences will be developed:

1. The designer app (creative experience): a VR application targeting fashion designers, facilitating them throughout the creative process of garment design by offering realistic fitting of the digital garments on 3D avatars,
2. The DressMeUp app (social experience): a mobile application for social media users (e.g. Instagram influencers), allowing them to virtually change their outfit in an image/video by selecting from a pool of digital garments and then upload it to social media,
3. The Magic Mirror app (shopping experience): a mobile-based AR magic mirror enabling virtual tryons of garments during online shopping that aims to recreate at home the experience of buying clothes from a physical store.